3 simple actions to find new clients today

Finding new clients is the lifeblood of any SME. Three simple, no-budget actions you can put in place this week to grow your client base.

Finding new clients is the lifeblood of any small or medium-sized business. You don't need a big marketing budget to get started: here are three concrete actions you can put in place this week.

1. Reactivate your existing clients
Your best future clients are often your past ones. A satisfied client you reach back out to, a complementary offer, a simple check-in: it's the most profitable and fastest channel — and yet the most neglected.

2. Activate word of mouth
Referrals remain the number-one source of clients for SMEs. Simply ask your satisfied clients to recommend you, and make it easy for them (online reviews, introductions). A happy client is a volunteer salesperson.

3. Look after your local visibility
An up-to-date Google listing, a clear website, a few blog articles: these basics attract prospects already looking for you. Local visibility is often the best return on investment for a local business.

The secret isn't to do everything, but to do it regularly. One hour a week devoted to prospecting beats a big one-off campaign that's quickly forgotten.

Want to structure your business development? We help you put simple, lasting actions in place.